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SEO (Search Engine Optimization) is one of the key tools of on line marketing. Search engine optimization is closely linked to other activities, from copywriting and keyword analysis, through link building to UX testing. Its goal is to secure a leading position in search on Google or Seznam through unpaid results, making the website more visible and increasing its traffic. Building a quality SEO strategy will take time and energy, but will reward you with a sustained increase in the number of relevant visitors and higher profits. SEO is made easier by specialized tools such as Collabim or Marketing Miner.

There are several important rules for successful SEO:

  1. You need to be search-engine friendly.
  2. At the same time, you should create high-quality, relevant, and interesting content that matches your most-searched keywords.
  3. Make link-building (from other websites) part of your strategy. Good backlinks give you authority and credibility.
  4. And last but not least, you need to be persistent and patient in SEO, because optimization results won’t appear overnight.

You can’t do without SEO in today’s on line world, but it is ideal to supplement it with PPC campaigns for maximum effect.

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