Digihive Digihive

Principles for Processing and Protection of Personal Data

These Principles for Protection of Personal Information stipulate how digihive s.r.o., ID: 062 75 320, with its registered office at Pernerova 676/51, Karlín, 186 00Prague 8, registered in the Commercial Register maintained by the Prague Municipal Court, Section C, insert 279312 (hereinafter the “Company“), uses and protects all information it collects.

These Principles of Personal Data Protection apply as of 25 May 2018.

Information from the administrator on the rights of data subjects pursuant to § 12 of the Act on Protection of Personal Data, or Article 13 GDPR.

The Company, as the administrator of personal data, hereby provides information about the manner and scope of personal data processing, including the scope of the data subject’s rights related to the processing of their sensitive and personal data by the Company.

The company processes personal data in accordance with applicable legislation, especially with Act No 101/2000 on the protection of personal data, or with an act replacing this Act (hereinafter “APPD”) and with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation; hereinafter the “GDPR”).

Purpose and scope of personal data procession:

The Company processes only precise personal data that it obtained in accordance with the APPD/the GDPR, wherein it collects and processes this personal data only for the stipulated purpose, to the extent stipulated below, for the duration of the contractual relationship and for the three years following its termination or for one year if no contract is concluded.

Principal purposes of personal data processing:

  • determining the relevant needs of the Company’s clients;
  • fulfilling contracts and providing services;
  • accounting and tax purposes;
  • debt collection;
  • compliance with legal obligations;
  • maintaining client records.

Scope of personal data processing:

The company processes the following scope of personal data:

  • identifying information: name, surname, date of birth/personal ID number;
  • address information: permanent or temporary residence, mailing or other contact address, business premises, phone, email address;
  • other personal information: bank account number, phone number and email address, signature.

Sources of personal data:

The Company primarily obtains personal data from data subjects during contract negotiations.

The Company always informs data subjects when the provision of personal data is necessary for the provision of a particular service and when it is voluntary, but the provision of such personal data will facilitate communication between the data subject and the Company and also significantly streamline provision of services.

Processors and recipients:

In addition to being processed by the Company and its employees, personal data may also be processed by external processors for the purposes described above, based on personal data processing agreements concluded in accordance with the APPD/GDPR between the processor and the Company as administrator.

The Company processes personal data both manually and automatically. The company secures protection of personal data from a technical and organizational perspective in accordance with the APPD/GDPR. The Company also requires the same security from personal data processor.

Personal data may be transferred to third parties who have the legal authority to request the transfer of this data.

The rights of data subjects:

Data subjects are entitled to request information on the processing of their personal data, the purpose of personal data processing, the scope or categories of personal data that are subject to processing, the sources of personal data, the nature of automated processing, processors, recipients, or categories of recipients of personal data.

The Company provides the required information without undue delay for a reasonable fee that does not exceed the costs of providing such information.

If a data subject ascertains or suspects that the Company or its contractual processor is processing personal data that is contrary to the protection of the private and personal life of the data subject or against the law, the data subject has the right to:

  • ask the Company or its contractual processor for an explanation;
  • ask the Company or its contractual processor to correct this state of affairs; a data subject especially has the right to ask for personal data to be blocked, corrected, amended, or erased.

The Company will always, without undue delay, inform the data subject that their request has been granted. The data subject has the right to contact the Office for Personal Data Protection at any time with a complaint or suggestion.


  • personal data – personal data means any information relating to an identified or identifiable data subject; a data subject is considered identified or identifiable if the data subject can be identified directly or indirectly;
  • data subject – the data subject is the natural person to which the personal data relates;
  • controller – a controller is every subject that determines the purposes and means of the processing of personal data, processes it, and is responsible for this processing;
  • processor – a processor is every entity that processes personal data pursuant to the APPD based on a special act or for the controller;
  • recipient – the recipient is every entity to which the personal data is disclosed;
  • customer – a customer or client is a natural person with which the Company concludes a contractual relationship;
  • processing of personal data – processing of personal data means any operation or set of operations which is performed on personal data, whether or not by automated means; processing of personal data is especially defined as collection, storage on data media, making accessible, modification, searching, use, transmission, broadcast, dissemination, storage, replacement, sorting or combining, restriction, erasure or destruction.


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Cookies used on this website

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with its registered office at Prague 5 – Smíchov, Radlická 3294/10, Post Code 150 00, ID: 261 68 685
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Web analysis

To continually improve and optimize our website content and user experience we use technology from Google Inc., specifically the Google Analytics and AdWords Conversion Tracking products. To this end we collect and statistically analyze session data and information on how visitors interact with the website. For this purpose, we use cookies. Session and interaction data is never processed in personalized form, only anonymously.
Some analytics data is transmitted to the server of the relevant analytics service in a Member State of the EU or outside the EU (e.g. to the USA), where it is stored. Information may also be transmitted to third parties if permitted by law, or if such third parties process data for our service provider. Neither we nor web analysis services will link your IP address information with other data that we or our service provider has stored. Our website uses the following analytics services:

Google Analytics

Google Ireland Limited (registration number: 368047), with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland; This company’s privacy policy is available here: https://policies.google.com/technologies/ads Google Adwords Conversion Tracking uses cookies that allow website use analysis. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage.
Google Inc., located at 1600 Amphitheater Parkway, Mountain View, CA 940 43, USA, processes the information it collects about you in the manner and for the purposes set out above. If you want to disable Google Analytics in your browser, you can download the corresponding add-on here: https://tools.google.com/dlpage/gaoptout?hl=en

Facebook (Central and Eastern Europe)

Facebook Ireland Limited, located at 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, D02 X525, Ireland; The privacy policy of this company is available here: https://cs-cz.facebook.com/about/privacy and you can adjust the privacy settings in your Facebook profile.