Before we propose any sort of solution, we need to understand your business in a broader context. Hence, the process starts with a face-to-face meeting where we try to gain a detailed understanding of your business, your objections, and your reasons for including online marketing in your overall marketing mix. If you can give us historical data, we’ll gain an idea of your current activities and their efficacy.
Based on objectives and available data, we create a marketing strategy, for which we calculate its expected financial impact, return on investment, and the amount you need to invest. We take into account the competition, keywords, market sizing, the properties of the target group, conversion ratio, product parameters, and other factors.
According to this strategy, we come up with a suitable combination of marketing channels that will achieve the set objectives. In order to be able to manage and optimize the entire process, we set specific KPIs that will provide a clear picture of the success of individual activities.
Based on the marketing mix we create campaigns in individual advertising systems and configure an analytical infrastructure so we can precisely measure and evaluate activities. Our solution includes creation of texts, graphics, or product feeds.
After a campaign is launched we monitor it to ensure proper operation and make any necessary adjustments, for example filtering keywords, adjusting prices, prioritizing product categories, etc.
We manage and optimize campaigns on an ongoing basis. This includes cost optimization (reduction of cost per lead, cost to revenue ratio), increasing the conversion ratio, budget management according to the ROI of individual campaigns, A/B testing, etc.
After a campaign has been launched, we collect data and provide easy-to-understand reporting in interactive dashboards that allow you to monitor the performance and ROI of individual activities.
Based on collected data, we come up with clear strategic conclusions and make specific recommendations on how to optimize your campaigns, website, e-shop, or individual products/services in the future.