We believe a good data analysis in the online environment is more than half the success. As online data are accurate and not deceptive, they enable to measure the return rate of each online activity in detail. However, it is crucial to collect, process and evaluate them properly – otherwise they won’t be much of a help. Analytics is our domain, and we will give your data context that you understand.
The process starts with a meeting, where we try to understand your business and identify your objectives and key metrics according to which you will evaluate their fulfilment.
Based on the objectives we have identified, we create a data collection methodology as well as the reporting format and content for individual activities (web, online campaigns, SEO).
After the proposed infrastructure is approved, we implement all necessary analytic tools directly on your website, e-shop, or application. Simultaneously we configure all relevant analytic tools so that you can simply go ahead and use them.
We report collected data in easy-to-understand interactive dashboards that allow you to monitor the performance and ROI of individual activities. Based on your feedback, we can adjust the reports as needed.
As soon as analytics are implemented, we collect and report real-life data.
We report collected data in clear form in interactive dashboards that allow you to monitor the performance and ROI of individual activities. Based on your feedback, we can adjust the reports as needed.
Based on collected data and reports, we provide you with key conclusions and propose specific steps or corrective measures so that your business advances according to set objectives.
Each website, application or other web solution is an excellent source of data and information: about your visitors, why they bought or didn’t buy your products and also about what you should change on your web in order to make it more efficient. Have your website analysed by a professional and see what is its value. We will provide you with a practical web analysis and explain it to you.
More informationAs indicated in the title, keyword analysis is essential in making your website visible and successful. “Please” and “Thank you” are not the magic words in this case; they are words typed into search engines by your customers. Thanks to our experience with keyword analysis, we will be able to help you identify the right keywords in your field.
More informationIn digital marketing, there is no limit to creativity. But, are your activities across individual channels harmonised well and do they correspond to the needs of your target group? Do you know the difference between the return rate of your advertisements on Google and on Facebook? Are the current activities worth investing into? Let us answer these questions with our data tools and precise analysis.
Do you know how you spend your money invested to online marketing? What is your digital footprint and what is the current campaign targeting? If you hesitate with your answer, something has gone wrong. In order to successfully reach your goals through online marketing, you must know exactly what effect is produced by your campaign and how much it costs. As part of the audit, we will provide you with a list of measures for campaign improvement.
More informationA successful campaign is supported by an elaborated strategy as well as its correct implementation in advertising systems, relevant search results, structure matching well-arranged reporting, and strategic budget. There are quite a lot of weak spots, where one can possibly fail. So don’t leave anything to chance and place the design of the structure of your online campaigns in our hands. During consultations, you will find out how to structure a successful campaign.
Do you analyse your site by monitoring web traffic statistics? It is quite a good start, but it will not be sufficient to achieve your goals. The key to success is understanding the behaviour of customers visiting your site. Why didn’t they complete the purchase? What discouraged them from sending a contact form? Why didn’t they provide their e-mail address? All of this can be included in the web analytics we design and help to implement.
Are you fed up with exporting tables to Excel from each advertising system? We are, and so to analyse results we use comprehensive and interactive dashboards, which provide you with an outline of digital marketing in one place. Forget about connecting tables manually, and make reporting fully automated.
Measuring the activities of site visitors is important, but it can slow your website down excessively. Thanks to Google Tag Manager (GTM), you can consolidate the codes, increase the loading time for your clients, and thus move web analytics to a new level. Thanks to our experience with setup and implementation, we will be able to help you too.
Can’t you see your e-shop advertised products in search engines such as Google Shopping? Then the product sources aren’t most likely set up properly. We will help you with the optimisation of XML feeds and make your products visible in search results again.
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