One of the most effective online marketing tools is PPC (pay-per-click) advertising on Google or Seznam. It is a paid ad whose objective is to attract new visitors to your website.
One of the advantages of PPC is that you pay only if someone clicks on your ad, and not if they only see it. You will thus know precisely what impact your advertising expenditure had, and can better monitor your cash flow. What’s more, search engine ads can be targeted at specific segments, making them very efficient. In order to achieve maximum success, PPC should be combined with SEO, i.e. search engine optimization.