What’s better? A nice design that’s unusable for customers, or poor appearance with good functionality? Neither! UX (User Experience) and UI (User Interface) design are two equally important steps that must both be present to ensure that your business will succeed when creating your website. UX design ensures that customers find what they need on your website, easily and quickly. Through a holistic approach, good UX/UI design should ensure that your customer has a smooth path from the landing page to purchase of the product itself, and will direct him where he needs to go.
UX design is therefore at first glance invisible, but plays a key role in website functionality. Its main objective is to ensure that visiting your website is a pleasant experience, ideally one that visitors will like to repeat and even recommend to others.