A website that might work perfectly, but lacks good design and a clear and pleasing appearance tends to encourage visitors to leave without purchasing the given product or obtaining the desired information. User Interface design or UI takes care of the website’s visual appearance and the overall impression it makes.
Every element on the page should be designed to help the customer easily and quickly understand its function and principle on the website. UI design is therefore what makes websites easy to navigate and simultaneously visually attractive. But UX design is also necessary, as it serves as the foundation for UI design; both are therefore equally important for site functionality.
Through a combination of UX and UI design, you will achieve comprehensive website functionality that will help you meet your business objectives.